Short essays and release notes on calm scheduling, service-provider workflows, and the thinking behind Bubakat.
In human psychology, 2 + 2 can equal anything from negative three to a gazillion. It's entirely up to you. You're the one holding the wand.
In maths, 2 + 2 = 4, and the teacher will rap your knuckles if you argue. In human psychology, 2 + 2 can equal anything from negative three to a gazillion. It's entirely up to you. You're the one holding the wand.
For decades, businesses, tech wizards, and even governments have been absolutely obsessed with efficiency—chasing it like a hyperactive squirrel on espresso.
Mathematics is a glorious, magnificent thing—when it's done well. When it's done badly, though? You'd genuinely be better off running your business with a troupe of juggling mimes than with a mediocre mathematician.
You will never, ever uncover those juicy unconscious motivations unless you build a little playground where people can ask apparently ridiculous questions without fear of looking like a complete turnip.
So you're launching a business, or maybe you're flirting with the idea of adding a shiny new service to your portfolio. Naturally, your first move is market research — asking people what they want. Sensible, right?
