Less is sometimes more
Economic logic suggests that more is better. Psychology often believes that less is more.
Sep 28, 2026
Buba's notes
Short essays and release notes on calm scheduling, service-provider workflows, and the thinking behind Bubakat.
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Less is sometimes more
Economic logic suggests that more is better. Psychology often believes that less is more.
Sep 28, 2026
Latest publications
In Defence of Magic: Why 2 + 2 Can Equal 5
In maths, 2 + 2 = 4, and the teacher will rap your knuckles if you argue. In human psychology, 2 + 2 can equal anything from negative three to a gazillion. It's entirely up to you. You're the one holding the wand.
Jul 16, 2026
Why being an efficiency freak Is a one-way ticket to boresville
For decades, businesses, tech wizards, and even governments have been absolutely obsessed with efficiency—chasing it like a hyperactive squirrel on espresso.
Jul 7, 2026
Why Maths Is Brilliant (Until It Isn't)
Mathematics is a glorious, magnificent thing—when it's done well. When it's done badly, though? You'd genuinely be better off running your business with a troupe of juggling mimes than with a mediocre mathematician.
Jun 27, 2026
Why asking dumb questions is secretly genius
You will never, ever uncover those juicy unconscious motivations unless you build a little playground where people can ask apparently ridiculous questions without fear of looking like a complete turnip.
Jun 20, 2026
Why your fancy binoculars are broken
So you're launching a business, or maybe you're flirting with the idea of adding a shiny new service to your portfolio. Naturally, your first move is market research — asking people what they want. Sensible, right?
Jun 11, 2026
